MISA Zambia a membership driven organization that was established in 1996, as a national chapter of a regional non-governmental organization (NGO), the Media Institute of Southern Africa (MISA). Membership of MISA Zambia is open to both institutions and individuals of the independent electronic and print media institutions; individual media practitioners and institutions who subscribe to the ideals of MISA Zambia as approved by the National Governing Council.

The mandate of MISA Zambia is to promote a sustainable, non-partisan, independent, plural and diverse media that informs and empowers society, promotes democracy, good governance, freedom of expression and media freedom in an ethical, competent and professional manner. Further, it is within the remit of the organisation to promote freedom of expression and access to information by the media and the general public.